25 Free Tools Which Help You to Find What People Are Searching For on Search Engines


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Are you looking for some free tools that help you to find what people search for? So, keep in touch with this article. In this article, I will try to share the information regarding all your queries. And will try to assure you that you are going to learn something new and great thing.

As a beginner, sometimes keyword research can be enjoyable and interesting but sometimes it is complicated and breath-taking.

Of course, you have declined via Google’s Keyword Planner and have dabbled with Autocomplete. But honestly, as a beginner, keyword research is frightening. I know that keyword research is not that challenging. But, we should have thanks to AI, RankBrain, digital assistants, etc. it can be complicated yet to know where to start while you are a beginner.

It is not easy to come across the trench of keyword research overnight. You have to know how people search and what people search before starting to think about mapping your keywords.

How do you know where to begin? When more than 6 billion searches a day across the world. So, with this article, I am going to share some of my top tools for those people who are looking to improve their SEO performance.

So now, let’s get started with this article.

What People Are Searching For on Search Engines

What People Are Searching For on Search Engines

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Where you are looking for trending topics or news stories?

There are several amazing tools that will help SEO marketers to understand what people search for and why. They can help answer queries like:

  • When should I write an article?
  • Will this article perform well?
  • Who will read this article?

How do I get the answers to all these queries?

The answer is with the help of some amazing tools.

Here in this post, I am going to share 25 of my favorite tools which can help SEO noobs (or anybody else) to find out what people are searching for and why.

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  1. Buzzsumo

Because of the Content Discovery solution, Buzzsumo is one of my favorite SEO tools. Through which, you will be able to search for topics by Trending Now. And, you will be able to filter by 1 hour, 3 hours, 6 hours, 12 hours, and 24 hours. As well as you will be able to filter by topics also. Therefore, if the frequent government bustle is not something that you want to add your keyword research tool, and then just filter it out.

Buzzsumo offers a free version, but if you want to receive alerts on specific topics and all other stuff, then you have to upgrade to $99 a month.

  1. SEMRush

SEMRush is to help you figure out what people are searching around a particular subject, you just type in your keyword or phrase and just wait and watch for the magic happen. It will show your entered phrase match keywords, related keywords, and the organic search results.

If you are a paid users, then you have more features and pro versions which starts at $99 per month. But, you can also use the tool for free while searching for ideas.

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  1. Answer The Public

Answer The Public is another of my favorite tool and relatively new to the scene while compared to others. It uses Google and Bing searches and has a large database that is capable of predicting what the searches are going to ask.

The interface is one that makes this tool one of my favorites. Because it is a keyword research tool, it shows a beautiful view of data.

Answer The Public is free as well as you can export the data in Excel file or CVS.

  1. Bloomberry

Just like Answer The Public, Bloomberry is another SEO tool. The main difference between these tools is that Bloomberry shows actual questions and topics which people are already discussing regarding forums and blogs. And, you should have to know, that it was made by the team in Buzzsumo, so bonus points!

If you are creating any content for Featured Snippets, then Bloomberry is most useful for you. And, you will be happy to know that it is totally free!

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  1. Google Trends

Google Trends is the tool through which you will be able to see top stories or charts immediately. And, with the help of these tools, you will be able to search and compare the specific keywords in just three quick steps:

  • At first, you have to enter your keyword in the search box which is at the top.
  • After that Click compares and then enter your second keyword.
  • And then adjust the dates if required.

With the help of Google Trends, you can also find out the country data and related queries that will help you to guide your keyword strategy.

  1. Facebook

For the discovered relevant topics, Facebook works as one of the easiest free tools. In addition, many people get their news from Facebook. The Facebook team made Trending topics and provide a list of what’s prominent on Facebook now.

While active on your laptop, you can see the Trending topic is located at the top right side of your News Feed. And, while active on your phone, you just have to tap on the search bar to view a drop-down list of trends.

You just have to pick a topic and will be able to watch the trending news stories roll on.

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  1. Twitter

I love to use Twitter before creating my content because it is another amazing free tool.

Just like Facebook Trends, Twitter Trends uses an algorithm to push the trends which are determined based on your location and for the trends you follow. So now, you can turn it off by selecting a trend location in just two simple steps:

  • At first, you have to Click Change which you can find in your trends box.
  • Then you have to select Change to add a different location.

If you are focusing on Local SEO, then changing your location is most helpful for you.

To search for the trending topics, you can also use Twitter Moments.

  1. YouTube

You have to know that YouTube is mostly known for its workout videos and cooking videos, but YouTube also offers a trending video section through which you will be able to find what’s popular on YouTube going on right now.

You can also view the YouTube Trends blog, through which you will be able to take a look at trending on YouTube and will be able to know what’s going on around the world keeping an eye on the solar eclipse.

After to know regarding what’s trending on YouTube, you will be able to compare the topics from your YouTube analytics. If you can link the trending videos to your slot, then it creates an opportunity to add a video that has the potential to rank in YouTube.

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  1. Pinterest

In November 2016, Pinterest introduced Explore which is a feature for Pinners to get know about what is popular on Pinterest. The feature Explore uses an algorithm to create a personalized pin based on that day search trends. For this, you can also browse up to 30 different topics.

Pinterest is a pretty amazing tool for deliberate content ideas, while Pinterest has created this to offer the advertisers more organic options.

  1. Google Autocomplete

Now, I am going to share some Google-related tools. Google has done well to give you a little indication regarding what people search for.

If you are looking to get the best variations of your main keyword phrase, then Google Autocomplete is one of a great tool for you.

You just have to type in the Google search box, and then related terms will appear in the drop-down list.

If you want to use or select a combination of phrases, then you have to manually choose the long tail keyword phrase.

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  1. Google People Also Ask

The Google People Also Ask section is another amazing free tool to use while beginning your keyword research.

After the typing of your keyword term into the Google search box, you have to scroll down to view several variations of your keyword term.

To expand the content, you have to choose the drop-down feature. In my body copy, I often use these phrases as Headers, which is most useful if your aim is to achieve the Feature Snippet status.

  1. Google Searches Related To

Google also provides a section which is on the bottom of the Google search results known as Google Searches Related To.

While scroll down at the bottom of the search results, you will get up to 8 recommendations, which are ideal for using the keyword variations in your content and keyword research.

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  1. Google News

Google News comes from the headlines from news sites around the world, as many other search engines display content tailored to your personal interests.

I like to use the Google News tool because it offers the local interest as well as global news in an easy-to-use interface. For this, you just have to click on the headline and then you will go directly to the website which published the story.

  1. Google Alerts + IFTTT

Google Alerts tool is the same as the Buzzsumo tool, except that you can have unlimited alerts for free. Now, if you are looking for a particular competitor or topic, then you can set-up the Google Alerts to come in your inbox as it happens, once a day, or once a week.

I love to connect my Google Alerts with the IFTTT recipes. I use the IFTTT recipe to pair my Google Alerts to a spreadsheet. And, it pushes Google Alerts to Slack.

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  1. Google Search Console

If you will be able to access the Google Search Console, then you will find an entire heap full of keyword research and content marketing ideas.

If you want to know what kind of keywords users are currently searching for to find your website, then you have to pop up on Google Search Console > Search Traffic > Search Analytics. Once you will be here, you can see a complete list of keywords which are getting some traction for you.

  1. Google Keyword Planner

I like to use the Google Keyword Planner tool while starting to move into my keyword mapping, but some marketers love to begin their brainstorming with the Google Keyword Planner tool.

You can use the Google Keyword Planner tool to clarify which keywords are attainable. Through this tool, you will be able to get that sweet spot of high search volume with less competition.

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  1. Rank Tracker by SEO Powersuite

If you want to see which keywords your competitors are ranking for, then you have to know that Rank Tracker by SEO Powersuite is the place to know. For this, you just have to simply add your website URL and then plug in your competitor URL to get where the content intervals are your keywords. Like this, you can track up to 10 competitors.

Another great feature with the Rank Tracker by SEO Powersuite is that it permits you to see if you have several pages ranking for the same keyword term.

18-25 Others Social News Based Sites

  1. Reddit
  2. Product Hunt
  3. Digg
  4. Hacker News
  5. Snapchat Discover
  6. Instagram’s Explore
  7. Wikipedia
  8. Quora

If you want to get informed about how to use social media for keyword research, then you may prefer this article on SEO and Content Strategy.

Final Words

With this article, I had to share the complete information regarding 25 free tools which help you to find what people search for. Hope so this article will be helpful to you. Now, if you have any queries or any suggestions regarding this article, then you can drop your comment in the given comment box and share your valuable experience with me, will try to get back as soon as possible.

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