Social Media for Dentists: Today’s Social Media is a big platform through which you will be able to share your ideas, information, and thoughts. Social Media is a computer-based technology that facilitates the exchange of views, ideas, and information through the creation of virtual networks and communities. According to the design, social media is internet-based and offers users instant electronic communication of content.
Social Media for Dentists
Here in this article, we are going to get the complete information regarding social media marketing for dentists as well as with this article you will be able to know about the benefits of Social Media Marketing for dentists also. So, keep reading the article mentioned below.
Why Does the Social Media Marketing Mater For Dentists?
Social Media Marketing for dentists is still in the early stages of adoption, but more dental practices are watching the power to be active on Facebook, Twitter, and Instagram. For an industry that leaves up to 15% of the population with fear, what could be a better way to earn a loyal patient than to constantly show them there’s nothing to fear?
Dentists are in a different position than many other industries. Software companies, Clothing shops, restaurants, and other industries have to convince people that whatever they are selling is worth their money – even if it’s something then they do not need. On the other hand, dentists do not have to check their teeth and gums. Everyone knows that they need to visit the dentist.
The challenges faced by most of the dentists are just to remember people to determine their appointments and help them to overcome their fear and anxiety related to dental visits.
Finally, they are able to come down the patient’s fear of build trust and earning patient’s confidence.
Social media marketing is the last way to build relationships with your audience. For a dentist, it means that you can assure your patients that you can provide them a pain-free experience.
To use social media, you will be able to help patients feel more comfortable before they visit your office. Demonstrate your authority, track records and industry experience helps the customers to know that they are in safe hands. Eliminate some of the stigmas around going to the dentists through the social content of funny and light-hearted. By giving an interesting personality to your practice, you ensure that people look forward to seeing you. Again, you have to know that it’s all about trust.
You should have to know that you are not just selling toothpaste and root canals – you are selling good health, comfort, trust, confidence, and above all good experiences for your customers. Social media gives you a great platform to connect with your patients. Remind them that you are all about people, not just about teeth.
Benefits of Social Media Marketing for Dentists
For dentists in both large and small cities, advertising is a bread and butter strategy to get new customers. However, how much of this time and effort are you spending on social media marketing? If you need to be more confident, then Facebook Advertising Revenue is expected to outpace print ads by 2019.
The more digitally focused the world becomes, the healthcare companies know that Facebook, Instagram, and Twitter does not just channel to sharing cat pictures. They are a place where businesses search for new customers, negotiate with prospects and build a better brand name. Here are some methods of social media benefits dentist:
- Better Establish Relationships
Many people consider a nerve-wracking experience to go to the dentist. In fact, some people are so scared that they avoid leaving their appointments. It is no wonder that marketing towards this experience as well, such as pulling teeth.
Fortunately, Social Media offers you the opportunity to build relationships with your audience through customer testimonials, friendly office images, customer experiences, and most importantly, the results of your work. For example, when it comes to relationships, responding to a question through social media about dental care demonstrates your care and knowledge efforts. You want to show you are there to help them. The likes of Tweets, Facebook shares, and patients Instagram posts show support at a friendly level.
- Attract New Clients
Always people take their healthcare decisions very seriously – and many people visit at Google for help. More than half of people use search engines to find a good dentist according to their reviews. However, another survey found that 15% of the people said that their No. 1 reason behind not booking an appointment for the dentist was due to trouble finding at their office.
When we invest in a dentist, we do not buy only one-stop products. Instead, we are committed to building a coherent relationship with someone we feel we can trust whatever we feel best. When your patients start looking for a new dentist, they are going to do their own research and you have to be there.
In fact, 75% of the people admitted that they bought a product or service because they saw it on social media. If you are socially active, then the things you post will help to answer the questions that your customers have about your practice, which make you a more reliable choice for your prospects.
- Showcase Your Leadership
Ultimately, the viral nature of social media means that it is easy to spread information far and wide about your practice. By Posting articles, posting videos, and sharing information that showcases your expertise, you can begin to show ideas to the leadership. For example, Imperial Dental uses social media to share the content of the industry and build trust through experience and professionalism.
It is difficult to rely on brands, but when you have proof of supporting your claims, then it makes all the difference. This is the reason why becoming a leader within the dental industry and showcasing it on social media not only to attract new patients but also attracts the attention of peers in your area.
Best Social Media Platforms for Dentist
Now, here in this section, we are going to cover the social importance, it is time to take the next step and find out where you are going to start your campaign. There are many platforms and each one has the power to attract new patients. However, some social channels naturally work better for dentists than others. So, let’s see some big networks and get knowledge that which works best for you.
Because dentists often rely on visual effects of their work to attract their patients, channels that focus on imagery and video are often a clear choice. YouTube is a great way for dentists to expand their trust-building content which they can share on social media with:
- Patient Testimonials
- Office Tours
- Q&A sessions or team interviews
- Dental tips
Educational and entertaining information in the video form will help them to build trust with their target clients. With your posting videos, you will get 41% more web traffic than others.
Every day Facebook attracts billions of viewers, which makes this forum one of the most comprehensive networks for dentists. However, through Facebook advertising, you have a chance to dive deeper into customer personality and audience types.
Facebook is an intimate social media platform used by friends and family members also, so it is important to learn and work on the Facebook algorithm. Use Facebook to make a deep and trustworthy relationship with your audience by trying some of these options:
- To share photos of your office and your team, as well as you can share any happy clients picture
- Link to relevant blog posts and news articles for your area
- To providing updates about your practice and asking customers for input
- Running contests and promotions
- To show off a patient or team member of the months
- To running Facebook Live Q&A sessions
- To provide dental tips and answering customers questions
Twitter is another great channel for dentists on social media. Like Facebook, it appeals to a wider collection of customers. The difference is that the messages you share will be more compact and sophisticated. Twitter is all about connecting with customers quickly and it also helps you to attract attention by using branded hashtags. Ways to use Twitter for your dental commercials include:
- To sharing relevant content from industry peers
- To use hashtags related to your industry to draw attention like #TeethWhitening
- To do Live-tweeting from dental conferences
- To handling customers service questions
- Responding to questions and concerns about dental care
When you have finished giving your patients a photo-ready smile, do you think they show it first? Instagram is the final way to display the visual side that boosts your practice, especially if you focus on cosmetic dentistry. Remember, do not use an excessive filter here. The objective should appear as professional and as authentic as possible. Some things on Instagram included by the dentists to take advantages:
- Promoting events
- Behind the scenes photos
- Reposting pictures patients take in your office
- Running competitions for #BestSmile or something similar like this
- Displaying patients before and after images (with patients permission)
- Branded hashtags
Social Media Best Secrets for Dentists
Once you have decided that where you want to campaign, it is time to finalize your social strategy. We will call it again, but in reality, the key to the incredible marketing campaign will always be understood by your audience.
Start by considering your USP (Unique Selling Point), you can offer your customers and the types of customers you want to attract. Creating a user person will help you to find that not only should you start your social media campaign, but rather it will help you to know about what kind of content you should share.
Once you know your customers, do not forget these last suggestions to increase awareness and solidify your campaign:
- Make Most of the Employee Advocacy
Since social media marketing is all about making close relationships with your patients, it is understood to tap into the effect of those people who interact with your employees. Members of your team live in communities similar to your potentials patients, they love your practice and know how to reach your followers.
To using the employee advocacy tools like Bambu, you will be able to help your employees curate and post content on their own personal social channels. With this, you can reach a broad spectator and give your practice that humans crave your patients.
- Be Personal, Not Clinical
Remember, your objective is to convince your customers who provide you professional and comfortable experience. Keeping this in mind, try not to be too clinical with your posts. A great way to add personal touches to your campaigns is to perform dramatic displays before and after the photos that highlight your patients’ stories. Just remember to keep in mind the HIPAA guidelines. Ideally, your patient will share photos for you, and you’ll just retweet or regress them.
Apart from this, funny jokes or memes can take a long way to show your customers that you are more than just a teeth-cleaning robot.
- Share Valuable and Engaging Content
When people visit dentists, they are looking for everything to enjoy a great smile. This means that they want to help with products and services with their oral hygiene, but they also want to learn what they can do to keep the disease in the bay and protect their teeth. When posting on social media, show your rights by offering valuable suggestions on dental hygiene.
If people find your post useful, then they will be more likely to share it with their friends and family members. The end result is more connectivity for your dental practice.
49% of people know that they share content because they consider it informative and valuable to others. Content also gives you the opportunity to showcase your industry authority.
- Engage With Your Audience
Again, one of the most important things to remember about social media is this about connecting with your audience. You do not want to post information only for your potential patients, you want to get feedback by creating content that people get to click, comment or share.
One great way to encourage engagement with your audience is to ask a question. People like the opportunity to give their opinions on important topics. Ask questions that relate to your patients’ oral health habits and encourage them to join a compelling call to action.
- Make Most of the Live Video
Live video is just one of the most exciting trends in social media. This tool is one of the best ways to connect your audience and expand your credibility as a dentist. Video options like Instagram Stories and Facebook Live allow you to go beyond standard dentist ads and have real conversations with your audience.
- Generate Referrals and Reviews
Online reviews are another best marketing tool that can pack a serious punch for dentists. About 90% of consumers are affected by purchasing online reviews and purchasing purely products or services. The more testimonials you get from happy patients, the better new possibilities you will feel with the decision to choose your practice.
If you are having trouble creating reviews to get started, you can always improve the chances of earning a testimonial with other items for those who are entitled to an office visit or dental hygiene products discounts or some other products for people who offer feedback.
Using of Social Media Marketing for Dentists
Like any marketing strategy, there is no one-sized-fits-all solution to succeed as a dentist in the world of social media. However, if you can identify the importance of building relationships with your audience through social channels, then you can start creating a brand that is more reliable, trustworthy and attractive for today’s patients.
Prove to your audience that they can trust you, and you will be looking forward to an army of happy patients who are no longer afraid of going to the dentist.