Instagram Bio for Digital Marketers

Social Media

Written by:

Instagram Bio for Digital Marketers: If you are an individual Digital Marketer or running a Digital Marketing Company, you better know about why today a Digital presence and special social media presence is important.

And when social media word comes then there are some easily countable social media platforms which are always on out tongue which means that these are well known and well-used platform by a majority of the people and one name among them come to Instagram.

Instagram Bio for Digital Marketers

Instagram Bio for Digital Marketers

Instagram Bio for Digital Marketers

But it is not sufficient to have an account on Instagram but it should be little Unique and different, then only you are going to gain the attention or else it will remain idle somewhere on the Instagram hub. There are hundreds and thousands of Instagram account being created daily and you should know how you can stand out them with a similar profile.

And your profile is defined by your name image and bio which gives the overview to the people and reason to connect with you. And hence there should be an effective way out for Instagram Bio for Digital Marketers and this is the reason this article solely covers the tricks and techniques of better optimization of Instagram Bio for Digital Marketers and you can also be benefitted as well.

Here are the main things you should take care of your Bio Optimization:

  • A quality profile Pic reflecting your Branding
  • Keyword with your Name
  • Proper Targeted Keyword in Your Bio
  • Add CTA Before the link to your website
  • Make bio Impressive with emoji’s, line breaks, custom fonts, etc.
  1. A quality profile Pic reflecting your Branding

As you know that Instagram is the place of pic sharing and that is why posted pics plays the primary role on your Instagram page. Better the picture collection you have, best the visitor retention will be on your page.

Especially In the case of profile pic, it should be clear and punchy with the first impression.  In the case of a brand, choose a brand logo which is instantly recognizable. Your logo is also a better way to stay consistent over all your internet platforms and social channels.

But in case if you a blogger, influencer, the entrepreneur then it is wise to choose a picture for yourself that communicates about your doing.

From the technical point of view make sure that your photo is high-quality and looks good on device, and since instagram is mostly operated in mobile device, your profile picture should be well exposed in order to be signified on mobile device as well.

At present the dimension of profile picture on mobile is 110 x 100 pixels which is automatically resized by Instagram.

  1. Keyword with your Name

With mentioning the your name, include the keyword of digital marketing also like if you are JOHN then you can add Digital John etc. make sure that the name you are mentioning on Instagram is your medical name but not your Instagram Username. Because people searching Instagram will use your real name or company name to match with the search but if both remains similar, then it results in decreased search ability.

Since instagram also uses keywords hence it is made quickly once you add keyword in your name. It doesn’t matter whether you have added keyword in username or not and neither it is going to decrease the search result but it is affected if your real name lacks keyword.

Find out what keyword your targeted audience uses and include them, use hashtags or the specific location.

You can also take the help of instagram business in case you want to targeted audience to drive. You can use emoji and keyword to make it more attractive.

  1. Proper Targeted Keyword in Your Bio

Now the main part of your overall audience trust is your bio. Making your bio quick scan helps people to understand what you are all about. Use the targeted keyword to best describe your profession and keep it short and precise.

You can take advantage of hashtag and the profile link to promote your branded hashtag. Use the sign # for hashtag and @ symbol for username and once you save your profile, it becomes clickable.

Using the digital marketing various keyword to specify the kind of service helps you user easily understand what you stand for and whether you offer something to them or not, it remains relevant to them.

Choose the nearest keyword defining you best digital marketing skills. You can also scan though some of the profile already exist on instagram with the same profession and take the help of the keyword they use and present your profile different.

  1. Add CTA Before the link to your website

As per the instagram present policy you can put your external link on your story if you have 10k followers and drive traffic to your targeted domain or special offer but as a starter you can simply add call to action (CTA) in your profile.

You can also make user of single link use in your profile and like mentioning your website link there. But if you promote various offers every week and want to send the followers to specific product page, constantly changing the link in your bio becomes challenging.

  1. Make bio Impressive with emoji’s, line breaks, custom fonts etc.

After you have covered the fundamentals of effective creation of Instagram Bio for Digital Marketers like keywords, URLs and cross promoted hashtags then add a favorite quote or funny lines that represents your brand well.

Take the use of line breaks which will help your bio easy scan able take the help of emoji’s etc. to split the texts into parts.

Adding this little features make your profile more easy to scan by your visitors.

You can add the emoji’s related to the word you are using like for word flight you can add plane emoji, for gym you can add dumbbell etc.

You can also use the custom fonts to customize your bio and these simple things really matters for your Instagram profile.

Additional Tips for Business Profile

If you are working on Instagram, an Instagram business profile is a must, because it helps you to build a brand and look professional. With a business profile, you have access to insights and analysis that help you make data-driven decisions. You can also add a business category, contact information and action buttons to your bio.

Here are some tips which helps you in betterment of Profiles:

  • Choose right Business Category
  • Add Contact Information
  • Add Action Buttons
  1. Choose right Business Category

Your Instagram business category is similar to the category you selected for your Facebook Business Page, which you need to use Instagram for Business.

To add more specificity to your Instagram Bio, you can modify your Instagram business category. On Mobile, click Edit Profile and scroll through the Business Information Category. You will see the Facebook page associated with your Instagram profile and the category that was automatically drawn from your Facebook page.

To view other categories, tap the category option that you can choose from books and magazines, events, TVs, movies, local businesses, brands and products, music, public figures, sports, and so on. After you select the category that is best suited for your business, you can select a subcategory from the drop-down menu. The subcategory is that which appears in your Instagram Bio.

  1. Add Contact Information

To help get in touch with Instagram users, you can add your email, phone number, and address. Tap Edit profile and open the Business Information section. Then tap on the contact option to see the email, phone, and address fields. Any area you fill up will appear on your Instagram Bio.

  1. Add Action Buttons

An action button connects your Instagram Profile with other online services so that your customers can take action to buy or book tickets without leaving your Instagram profile.

Click Add an Action Button and select the online service to do business. Then click Next, add the URL that your business uses, and click done. When you finish, a new action button appears in your bio.


Keep in mind that your action buttons look similar to your contact information. Avoid so many people that they do not appear in your profile.


Since you are already a Digital marketer then you better know about what is the value of making trust online matters. But above all comes the first thing of making impression and coming in the search result and ‘whatever is seen that only sells’.

By following the basic things which are mentioned to you above, you can optimize your Instagram profile and these tips of Instagram Bio for Digital Marketers will surely help you best to make your profile both people and search friendly. Just take care of these minor things which can bring major change to your profile and also writing a best Instagram Bio for Digital Marketers.

Leave a Reply

Your email address will not be published. Required fields are marked *