HVAC Marketing Ideas: You probably might be aware of the fact of Marketing your HVAC Company has been changed past in 2016 itself. So, now no longer you can only rely upon an ineffective yellow Page Ads, or classic way of advertising via a radio channel, commercial advertising or even unsalable cold Calling and these falls under the distractive deaf years in modern society.
HVAC Marketing Ideas
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The truth is that if your HVAC Company is not ready for a huge change in marketing, there is a very good chance that you will be left behind. This is not said to you with the purpose of scaring but rather you are shown the reality for your business!
HVAC Marketing Ideas [Internet Marketing Strategy]
The first phase of your marketing approach in 2016 is to accept that things have changed and will continue to change. This statement seems hard on its own or even makes you feel that your business is on an unstable foundation. It’s a good thing. I am sure you remember a point when you started your business and had no idea how you were going to get customers. Yes, it was probably a frightening feeling, but it was also a strong motivator. There is no stronger motivator than fear.
Before I start explaining HVAC Marketing Ideas in 2016, I want you to know that the future is more brilliant than ever. Never in history have small businesses had so much opportunity to explore their revenue without the need for a large budget to compete for giants. Now you can see the marketing landscape change on the internet easily. And you want to know what’s really good?
Most of your competitors will not be friendly or friendly, but they may have entered the online marketing game late and then need to catch up with your business. Since you are reading this, I know that you are not one of those businesses. You understand it’s time to adapt and you will be the first mover. Now that my sheik is complete, let’s focus on how you will start the online marketing of your HVAC Company.
Below, I am going to explain several HVAC marketing strategies that you can start implementing TODAY and start shooting while looking inbound.
Like good wine, good online marketing gets better with age.
It is about the foundation you set.
You must have a clear understanding of your market before you can engage in serious work. So the best place to start the same is keyword research.
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In fact, Keyword research is the core and deciding factor to the extent of your online marketing success. Keyword research is the process of finding the exact phrases that your targeted (ideal) customers are using over the related search engine to find their solution to their related solution. The best place to find the keyword in Google Planner. In most situations, the best way to go after the keyword is like “your city + heating and cooling”, your city+ Heater repair” or your city + air conditioning”.
Within this Google Keyword Planner, you will be able to even see the data about how many searches are there per term per month that are shown to you right there and these services are free of cost without paying a single penny.
With the strategies you are being shown here below, you will be able to boost your website to the first page of Google for all the keywords to find.
Now when you have a solid list of keywords, the next step is to analyze the data of your competitors in your field. The goal of this exercise is to identify how your competitors are doing and what they are missing. This analysis can be broken into a few questions below.
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How are they performing in search?
The most profitable lead source today is Traffic from Google. Therefore, increasing the visibility of your HVAC business at Google and Bing is critical to your success. With that being said, you have to analyze your competitors who are already doing well in search engines.
So, do a simple search like “heating and cooling” in Google right now? At the very least, you should analyze the top three businesses that are ranking at the top. You soon will be presented a guide on how you can analyze your competitors from an SEO perspective and for now just look at the surface level and elements and then also the following questions gave you below.
Do they have a social presence?
Today social platform plays a huge role in SEO and without it, your HVAC business will be on Shaky foundation. It is very natural that any of your competitors can be doing well in search of have also been on social platforms. And once a person gets established on social media easily, they are actively engaging with the community and hence build relationships.
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Are they producing high-value content on their blog that helps move buyers closer to making a purchase?
You may have never heard of this before, but the content is king. These High-value content not only gives you a closer perspective closer to making a purchasing decision, but it is one of the most cost-effective forms of marketing today. View your competitor’s blog and content on their site. Are they consistently providing value to their ideal customers?
Are they active on YouTube?
Many people do not know this fact, but YouTube is the second largest search engine in the world after Google. Check to see if your contestants are active on YouTube as this is another important traffic source.
This is only scratching the surface but is an important practice as it can help identify weaknesses in your competitive marketing. For example, a competitor may dominate the search engine, but there is no social activity and no producing valuable content.
The most important of all these marketing mediums is content.
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As daunting as it may be, it is important to develop highly valuable content for your blog and beyond that to position your HVAC business as a “go-to” authority in your area. The key is to remember that you are not just making 150 words simple pieces of content. Every time you write, you must have the intention of creating a “content asset”. This further implies that this material is going to be evergreen or will be kept explicitly, and hence this will continue to provide value years after year once it is published.
I did not go too deep into this topic as I will write more about it in future posts, but here are some quick tips to keep in mind when developing a content asset for your business:
Content should be designed to solve a “problem” – every single piece of content you write should be designed to solve a problem or answer a question that your potential customer might have can.
Content should not be about your business or self-paced – the only reason you should create content in the first place is to educate your prospects and get them closer to deciding to buy. There are many complexities in the HVAC industry that the average person would not understand. It is your job to make sure that they feel 100% comfortable with the purchase they are about to make and “dumb” the complexities of the job.
Now, you’re might probably be wondering, about how you are producing content for my HVAC business that gives you more sales?”
If you are expecting to publish a piece of content and see a share in sales, then you are about to be disappointed. Why one should spend his/ her time developing develop high-value content is based on proven psychological principles of persuasion and influence.
Reciprocal: It is proved that when someone gives you something for free, you force them to “repay” one or the other. Producing content that stands apart from your rivals and actually forces someone to initiate retaliatory action in order to help someone. This will come in many different forms, including the person sharing your content on social, or emailing content to a friend, or even linking the content to the website. Each of these tasks increases the visibility of your HVAC business.
Hiking: People like to buy from a person or a unit that they like. Giving value and helping people is the easiest way for someone to get you or your brand.
Authority: People are more likely to buy from a person or a brand that is perceived as an authority in the industry. Producing content on your site and on the Internet is the best way to build your authority in the industry. Authority = trust.
The moral of the story is that content is your most important asset to your HVAC business. And hence do not underestimate it and take it lightly.
In a later post, I am explaining what kind of content you should produce that is proven to perform best.
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Unfortunately, simply publishing great content is not enough. People really need to see your content and this is only possible through content marketing. There are many ways to promote your content, including reaching out to bloggers, sharing on social media, using paid search techniques such as StumbleUpon or Reddit ads, or just guest posting on relevant websites.
And you should be knowing that you have numerous site that accepts guest posts. There are 339 sites at present that accept guest posts.
Often times, marketing your content is the hard part and you should spend the same amount if you don’t spend much time promoting the content.
Search Engine Optimization (SEO)
After you have created some solid content assets, now is the time to get eyeballs on your website. One of the best ways to do this is to use search engine optimization (SEO).
SEO is a topic in itself that I will cover a lot, but in short, you have to find keywords relevant to your business and service area, optimize your site for those keywords and then “vote” for you (backlinks) have to be built. And these are the site that helps you built your authority.
And if this is done properly, your site increased your site ranking in Google and hence starts sending qualified and best-hungry traffic directly to your website.
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After you figure out which keywords you are going to target, you need to optimize your website around them. In most scenarios, it is best to optimize your homepage for your main keyword and create additional landing pages for any secondary keyword. For example, you can optimize your homepage for Chicago-based HVAC terms and create a landing page for any city outside of Chicago such as “Evanston Heating and Cooling”.
You do not have to crazy your keywords on all your pages. You just need to be in the places that hold the most weight.
These include your title, first sentence, the header tag, and last sentence. Your keyword density should not be more than 1-3% for any page. Make sure that you target your META information on every page as well.
Here’s how it would look:
Meta title Example: “Chicago Heating & Cooling | HVACcompany.com”
Meta Description Example: “HVACcompany.com is the best heating and cooling company in Chicago, IL. Call us now at 123-456-7890 for more information.”
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Google Business Page and Business Listing
Your Google business page is the foundation for how you will rank in the local pack. It is important that your Google + Page information aligns with your website information. This is known as your NAP-W information or name, address, phone, and website. If this information is correct on both your Google + page and website, you can go out and start making business listings on other official websites. When it comes to local SEO, the accuracy of NAP-W information is the # 1 factor in the entire interest.
Your review is the second-largest component of your local pack ranking ability. Try to get reviews on your Google Business page from customers who loved your service.
Please do not tell me that “your customers are not on social media”. Any HVAC business that makes that statement is just getting resistant to change. Social media is a gold mine to build relationships and trust with people who will actually use your service. Facebook (1.19 billion active users), YouTube (1 billion active users), Google + (540 million active users) Twitter (284 million active users), LinkedIn (187 million active users), Instagram (300 million active users), and Pinterest (70 million active users) are in the top 30 most trafficked websites in the world.
I really hope you don’t believe that out of 3 billion people, there is not a single person who will use your service.
The moral of the story is that your business needs to engage with its customers on social. Not only is it a great way to increase your brand’s visibility and build trust on a large scale, but it is also highly cost-effective as it is free to sign-up and build relationships.
Social has become such an important part of any marketing campaign, that Google now analyzes social activity and uses how they rank websites. Google has over 200 different ranking factors, but social presence and activity is now something that is given a lot of weight.
Therefore, not only is social great for your business, but it can actually increase your visibility in search engines as well.
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If you took all of the above measures, your site should have already seen some improvement in search engines. However, these links are still a very strong chain for your ranking puzzle. For how long will they matter? It’s hard to say, but they matter now and you need to get something to reach your biological potential.
The best types of links are always taken from a relevant as well as best authority websites. Relevance may be at the top level such as the HVAC blog or home improvement blog, the HVAC directory, or it may be at the city level such as the Chicago Chamber of Commerce or Local Directory. The key is always to focus on relevance.
Google and other search engines give the most weight to links to relevant, high-quality content.
And remember one important thing.
Instead of making them, it is always best to earn backlinks.
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It is for me to teach you building links without understanding how to use anchor text as you teach to skydive, but not to show you how to use your parachute. To put it bluntly: using anchor text incorrectly can result in your website being penalized. Fortunately, it is very easy to do things correctly.
The majority (50–60%) of your anchor text should be branded. A branded anchor text is “HVAC Company” or “joeshvaccompany.com”.
20-30% of your anchor text should be generic such as “click here”, “go here”, etc.
5–10% should be variations of your main keywords such as “HVAC companies in Chicago Illinois” or “Chicago IL heating and cooling company”.
Keep your exact match anchor text under 1%.
“Exact match” means that the anchor matches the keyword in your title tag exactly. Therefore, if your title is “Chicago HVAC Company” Website.com “,” Chicago HVAC Company “will be an exact matching anchor text.
The Internet has changed the way every business is marketed, but this is surprising because even small companies can make a huge impact. This is in contrast to the past when big businesses could only outperform small ones. Time has changed and the time has come to replace your HVAC Marketing Ideas and do marketing with it.
Marketing your HVAC business online is not easy and requires great planning and effective execution.
We have been in this game for a long time and are moving forward as we are able to put all the pieces together and execute them in a timely manner.